Our mission, vision and values remain constant and guide our work. We work to save babies' lives and ensure that, when a baby does die, anyone affected gets the support and care they need.
- be a welcoming, supportive community which is inclusive, accessible, and known to all;
- save babies’ lives and ensure inequalities in pregnancy loss and baby death are reduced;
- ensure everyone has equal access to excellent bereavement care and support after pregnancy loss and baby death;
- grow and develop sustainably to have impact now and in the future
tags: baby death, loss of baby, stillbirth, bereavement, online help, group support, bereaved families, pregnancy